Wednesday, November 04, 2009

Old ideas for new clothes

Everyone wants to be trendy right? Or at least have their own individual style. Think about this the next time you are shopping for that vintage look: the destroyed jeans or the pre worn out shirt. I found this on a hoodie that I got at American Apparel. Hand made clothes in downtown Los Angeles.

"Wear It In

This garment is brand-new. There are no fabricated holes, sandpaper rubbed edges, deteriorating dye processes, or faux finishes of any kind. We encourage you to wash and wear it yourself. We'd like for our basics to last for a very long time. We strive to give you something that is in style, but not overtly trendy that you'll only love it for a weekend. You can buy it now, break it in, and still wear it well 20 years from now, or maybe your kids will find it in your closet. Long term fashion is more sustainable. It's the vintage of the future."

Something cool to think about. I think we could all use some more sustainable clothing.


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